Introduction Google Partner Program

The Google Partner Program is a prestigious badge of honor for digital marketing agencies and professionals who specialize in Google Ads. It signifies trust, expertise, and performance. If you’re running a digital marketing agency in India or globally, becoming a Google Partner can add significant value to your brand and boost client trust.

In this blog, we’ll take you through a detailed step-by-step guide on how to apply for the Google Partner Program, including the eligibility criteria, application process, benefits, and tips to qualify successfully.

What is the Google Partner Program?

The Google Partner Program is designed for advertising agencies and third parties who manage Google Ads accounts on behalf of other brands or businesses. Being a Google Partner means your agency has met Google’s requirements in areas like ad spend, certifications, and campaign performance.

There are two levels in the program:

• Google Partner

• Premier Google Partner (for top-performing agencies)

Why Become a Google Partner?

Here are the top reasons why your agency should apply:

• Access to beta features before public release

• Google Ads certification badges

• Increased credibility and trust among clients

• Invitations to exclusive training and events

• Priority Google support

Also, if you’re offering PPC services in India, being a certified Google Partner can set you apart from the competition.

👉 Explore our Google Ads Services to learn how we help brands run effective campaigns.

Eligibility Criteria for Google Partner Program

Before you can apply, your agency must meet these three core requirements:

1. Company Performance

Your Google Ads manager account must show consistent performance. Google checks if your campaigns are optimized for growth and meeting client objectives.

2. Ad Spend

You must manage at least $10,000 USD (approx ₹8,00,000 INR) in total Google Ads spend across your managed accounts over the past 90 days.

3. Certifications

You need at least one user in your manager account to be certified in Google Ads (via Skillshop). Certifications include:

• Google Ads Search

• Display

• Video

• Shopping

• Apps

👉 Learn more about PPC advertising services we provide to help clients meet these standards.

How to Apply for Google Partner Program – Step-by-Step

Step 1: Create a Google Ads Manager Account

Go to ads.google.com/home/tools/manager-accounts/ and set up a manager account (MCC). This account lets you manage multiple client accounts in one place.

Step 2: Link Your Clients’ Google Ads Accounts

Once your MCC is ready, link your clients’ existing Google Ads accounts. You can request access via account ID and manage campaigns through your dashboard.

Step 3: Sign Up for Google Partners

Visit https://partners.google.com/ and sign up with your manager account. Make sure you’re the admin of the account.

Step 4: Meet All Eligibility Requirements

Track your progress on the “Partners Program” tab in your Google Ads manager account. Make sure:

• Your agency spends $10,000+ over 90 days

• At least one user is certified

• You maintain consistent performance metrics

Step 5: Get Certified via Skillshop

Visit https://skillshop.withgoogle.com/ and complete the Google Ads certifications under your email that’s linked to the manager account.

Step 6: Monitor and Maintain Your Partner Badge

Once accepted, you’ll receive access to your Google Partner Badge. You can place this badge on your website or proposals. However, Google reviews your performance regularly, so maintain certifications and client performance to retain your badge.

How Long Does It Take to Become a Google Partner?

It typically takes 2–3 months, depending on your current ad spend and team certifications. The faster you meet the criteria, the faster you’ll be eligible for the badge.

Tips to Qualify Quickly

• Run consistent campaigns for clients

• Train your team and complete certifications ASAP

• Focus on ROAS and client conversions — not just clicks

• Use all available Google Ads formats (Search, Display, YouTube, etc.)

• Ensure your agency dashboard is clean, organized, and well-managed

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Common Mistakes to Avoid

• Not using a manager account for client campaigns

• Forgetting to link certifications to the same Google Ads manager account

• Having inactive or paused campaigns that lower overall performance

• Failing to hit the $10K ad spend threshold in time

Benefits After Getting Google Partner Badge

• Access to beta tools and features

• Higher ranking in Google Partner directory

• Training invites and webinars

• Client trust increases due to Google’s official certification

• Personalized account support from Google

Conclusion

The Google Partner Program is a must for any agency or freelancer looking to scale their Google Ads services professionally. It not only proves your credibility but also gives you access to exclusive resources and direct support from Google.

With the right strategy, your agency can qualify in just a few months and take full advantage of the badge’s benefits. Whether you’re a digital marketing freelancer or a growing agency, this badge makes a big difference in how clients view your expertise.

Need Help Managing Google Ads or Getting Google Partner Ready?

At Elbroz Media, we help agencies and business owners set up, optimize, and scale their Google Ads campaigns. Whether you’re applying for the Partner badge or want better ROAS, we’ve got you covered.

👉 Contact us today for expert help with Google Ads
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