How to Apply for the Google Partner Program in 2025: A Complete Guide
Joining the Google Partner Program is a significant step for any digital marketing agency or individual looking to build trust, credibility, and business growth through Google Ads. In this guide, we’ll break down the entire process of applying to the Google Partner Program, the eligibility criteria, and the benefits that come along with being a certified Google Partner.
Whether you’re an established agency or just getting started, this blog will walk you through a step-by-step plan to achieve Google Partner status in 2025.
What Is the Google Partner Program?
The Google Partner Program is an initiative by Google that helps advertising agencies and third-party companies succeed with Google Ads. When you join the program, you get access to:
- Training and certifications
- Promotional offers
- Industry insights
- Partner badge to showcase your expertise
Being a Google Partner enhances your credibility and demonstrates your competence in managing high-performing campaigns.
Why Become a Google Partner?
- Gain Credibility: Show clients you are certified and meet Google’s performance standards.
- Access Beta Features: Get early access to new tools and features.
- Training and Support: Stay ahead with regular updates, resources, and Google Ads support.
- Attract More Clients: Use the partner badge to stand out in a competitive marketplace.
You can explore how Elbroz Media helps clients with Google Ads Management and other Digital Marketing Services.
Eligibility Criteria to Join Google Partner Program
To qualify for the Google Partner badge, your company needs to meet three main requirements:
1. Company Performance
Your Google Ads account must show consistent client growth and performance. Google evaluates this by analyzing:
- Conversion rates
- Campaign optimizations
- Client retention
2. Spend Requirements
You must have managed at least $10,000 USD (or equivalent) in ad spend across your managed accounts in the last 90 days.
3. Certifications
At least 50% of account strategists must be certified in Google Ads (Search, Display, Video, Shopping, or Apps).
Use the Google Skillshop to take free Google Ads certification exams.
How to Apply for Google Partner Program
Step 1: Create a Google Ads Manager Account
You need to have a Google Ads Manager Account (MCC) to join the program. You can sign up here: Google Ads Manager Account
📝 Tip: Make sure all your client accounts are linked to this MCC to track spend and performance.
Step 2: Sign Up for the Google Partners Program
- Go to Google Partners
- Click on “Join the Partners Program”
- Log in using your Google Ads Manager Account credentials
- Fill out your company profile (name, website, contact info)
Step 3: Meet Partner Requirements
- Achieve the minimum ad spend of $10,000 in the last 90 days.
- Ensure at least one user is Google Ads certified.
- Optimize campaign performance using smart bidding, ad extensions, A/B testing, and other best practices.
Step 4: Earn Your Google Partner Badge
Once you meet all criteria, you’ll be awarded the Google Partner badge, which can be displayed on your website and marketing materials.
Additional Certifications to Consider
For higher credibility, aim to get certifications in:
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Ads
- Apps Advertising
You can link your certification status via Skillshop directly to your Google Ads Manager account.
Tips to Maintain Your Partner Status
- Maintain high client performance by focusing on ROAS (Return on Ad Spend) and conversions.
- Stay updated on the latest trends by attending webinars and Google events.
- Get more team members certified.
- Monitor your Partner status in your Google Ads dashboard.
Elbroz Media maintains Partner-level performance by consistently delivering ROI-driven campaigns. If you’re looking for a Top Website Designing Company in Noida or PPC Services in Gurgaon, we’ve got you covered.
Common Mistakes to Avoid
- Not Tracking Metrics – Always analyze KPIs like CTR, CPC, conversion rate, and Quality Score.
- Low Ad Spend – Make sure you meet the required $10,000 ad spend within the defined time.
- Not Updating Certifications – Certifications are valid for 1 year; keep them updated.
- Unlinked Accounts – Ensure all client accounts are linked to your MCC.
Final Thoughts
The Google Partner Program is not just a badge—it’s a mark of excellence. In 2025, with ever-increasing competition in digital marketing, being a Google Partner sets you apart and builds trust with potential clients.
Follow this guide to structure your agency’s path toward Google Partner success. If you want help with Google Ads, SEO, or building a high-converting website, reach out to Elbroz Media — your trusted Website Designing Company in Gurgaon and Web Designing Company in Lucknow.
